Shields
New Corporate Website
Migrating the existing Product site and creating a corporate site representing the business
The Brief
Shields were looking to find a company that could help move their current product “MarketPlace” onto a new domain and create a website that represents the company as a whole. They had no corporate web representation previously other than a few pages on the product itself. A completely new online experience needed to be created from the ground up.
The Solution
Firstly, we held workshops with the key stakeholders in Shields to understand both the staff and their user’s needs. We then created a write up of their user’s goals and formed a sitemap. From there an interactive UX (User Experience) was crafted to help them visualise the new site. Design workshops were held to attain a design direction before creating the visual look Shields uses today. We also integrated the site with their product allowing existing users familiar with the domain to continue to use the product uninterrupted.
Interactive Values
We created a subtle but intuitive way to explore the company values. It brings a nice visual and engaging touch to the careers page and serves as a way to show how important the company values are.
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